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Contour Ridge Announces Investment in Indianapolis-Based TrendyMinds

Private Equity Firm Announces 8-Figure Investment; 600+ Professional Services Jobs

Press Release | March 2, 2022

SAN ANTONIO — Private equity firm Contour Ridge, headquartered in San Antonio, announced today an eight-figure investment in fast-growing digital marketing agency TrendyMinds. With the Contour Ridge investment, TrendyMinds will accelerate its focus on amassing top talent and expanding capabilities — through both hiring and the acquisition of leading-edge companies that offer complementary services. Taking a remote-first approach, the company aims to add 600+ positions to the company’s roster within three to five years. 


“We are thrilled to partner with such an inspiring founder and talented team,” says Contour Ridge co-founder Dan O’Connor. “TrendyMinds has an impressive roster of client partnerships and is already a sought-after destination for top talent in this space — something companies with 10x the resources struggle to achieve. This growth investment will help the team execute its differentiated playbook to be the preferred digital marketing agency for talent and clients.”  


TrendyMinds serves clients across the U.S. and is expanding into the Southeast with plans to establish regional offices in St. Petersburg, FL, and San Antonio, TX. San Antonio and the surrounding region complements the firm’s growth priorities, including a growing, diverse, and talented workforce, as well as industries that align with TrendyMinds’ core practice areas such as technology, biosciences, and financial services. Specializing in Strategic, Creative and Interactive solutions, TrendyMinds serves enterprise-level clients in the healthcare, pharmaceutical, manufacturing, technology, green energy, data, and analytics industries. 


“We chose Contour Ridge from dozens of interested parties,” says Trevor Yager, CEO & Chairman of TrendyMinds, “due to their broad experience building best-in-class agencies like Deloitte Digital and their ability to navigate the capital markets in healthcare, technology, and marketing agency M&A with portfolio companies of private equity powerhouses such as New Mountain Capital. 


“Their talents, experience, and extensive network complement the TrendyMinds team, which will help us not only become stronger thought partners for our clients, but also acquire market leading companies and be a destination for world-class talent.” 

Founded by Dan O’Connor and Matthew Landon, Contour Ridge is a middle market private equity firm that invests primarily in founder-led businesses who seek financial and operating leverage to achieve growth while preserving their culture. With backgrounds in investment banking, private equity, management consulting, operations, finance and accounting, Contour Ridge founders bring broad experience in M&A across a variety of industries, including healthcare, Mar-Tech, data and analytics.


About TrendyMinds

TrendyMinds, Inc. is a digital marketing agency of preference offering a full-suite of marketing professional services. We use boundary-pushing strategic and creative services to solve unique challenges for healthcare, pharma, technology and other industries. Following our philosophy — Inspire curiosity. Improve lives. — we create meaningful work that helps people lead healthier, more fulfilling lives. Learn more at

About Contour Ridge

Contour Ridge is a private equity firm based in San Antonio, Texas. Contour Ridge provides founder-led businesses the capital and support they need to take their businesses to the next level. Led by passionate investment professionals and experienced operators, Contour Ridge is committed to helping strong businesses achieve outsized growth through a collaborative and deliberate approach. Learn more at

Media Contacts: 

Contour Ridge    



Catherine Stiver, Chief of Staff

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